How well do you know your customers? Are you correct in your assumptions about what they need and what they think of your product? Understanding your customers is crucial for business success. It starts with identifying your assumptions about who they are and what they need. Then, you must test these assumptions through real customer feedback and market research. Keep reading to explore how to transform educated guesses into a solid business strategy that actually works.
How Well Do You Know Your Customers? (Steve Blank)
