Would you like to write marketing copy that converts readers into customers? How can you tap into profitable markets and develop products that sell? In The Boron Letters, Gary Halbert reveals time-tested secrets for direct marketing success and living a fulfilling life. Written from prison to his son Bond, these letters contain wisdom gained from generating billions in sales through mail-order advertisements. Keep reading to discover proven strategies for identifying lucrative markets, creating compelling products, and writing persuasive copy that sells.
The Boron Letters (Gary Halbert & Bond Halbert): Book Overview
