How to Run a Business Model Test With Your Customer Base

Five professionals working in a conference room with a white board are running a business model test

What does it take to successfully run a business model test before scaling up? How can you position your product effectively in different types of markets? Understanding your sales approach and market positioning is crucial before expanding your business. The process involves testing your sales strategy with early adopters and determining how to shape public perception of your product based on your market type. Let’s explore the essential steps to validate your business model and create a winning positioning strategy that resonates with your target customers.

Tenacity in Business: What You Need to Endure the Long Haul

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Why does building a successful business take so much longer than most people expect? What can keep you motivated when traditional success metrics don’t show immediate results? Growing a business requires patience, curiosity, and internal motivation. In The Messy Middle, Scott Belsky explores how entrepreneurs can maintain their tenacity through the long journey toward success, offering practical strategies to stay energized when external validation is scarce. Keep reading to discover how tenacity in business can transform your entrepreneurial journey.

How to Complete a Task Successfully: 3 Tips From Peter Hollins

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How can you boost your productivity and complete tasks more effectively? What strategies can help you stay focused and motivated? In Finish What You Start, Peter Hollins offers practical advice on how to complete a task successfully. He explores techniques such as single-tasking, combining rewards with work, and maintaining a long-term perspective. These methods aim to enhance your productivity and help you achieve your goals. Read on to revolutionize your approach to task completion.

Your Protective Instinct: Learning to Listen to Your Gut

A woman with a worried look on her face walking in a dark alley illustrates the protective instinct

Do you trust your gut? How can you tap into your innate protective instinct? Security specialist Gavin de Becker contends that your intuition is a powerful tool for survival. It’s constantly working to keep you safe, even when you’re not aware of it. Learning to recognize and trust your intuitive signals can help you navigate potentially dangerous situations more effectively. Read on to discover how to harness your protective instinct and make better decisions in your daily life.

Using Customer Interviews to Assess Needs & Validate Products

A woman conducting a virtual customer interview on her laptop with a bearded man wearing glasses

Is your product truly meeting customer needs? How can you gather meaningful feedback to improve your offering? Customer interviews are a powerful tool for understanding your target audience. By speaking directly with potential users, you can gain valuable insights into their preferences, pain points, and expectations. This process helps refine your product and ensure it resonates with your intended market. Read on to learn how to conduct effective customer interviews to assess their needs and validate your product.

Myths About Women’s Sexuality (Dr. Shefali Tsabary)

A confused woman surrounded by "truth" and "lies" illustrates myths about women's sexuality

What’s holding women back from fully embracing their sexuality? Why do different standards exist for men and women when it comes to sexual expression? In A Radical Awakening, Dr. Shefali Tsabary writes that common myths about women’s sexuality have shaped societal views for generations. These misconceptions often stem from historical power dynamics and continue to influence how women view their own bodies and desires today. Keep reading to discover how women can break free from these limiting beliefs and reclaim their sexual autonomy.

How to Find Creative Fulfillment: 3 Tips From a Rocket Scientist

A woman with long blonde hair and an orange shirt enjoying creative fulfillment by writing on a notepad in her office

What sparks your imagination? How can you tap into your creative potential? In Awaken Your Genius, Ozan Varol explores techniques for achieving creative fulfillment in your work. He offers insights on building confidence, embracing playfulness, and generating innovative ideas to enhance your creative process. Keep reading to discover Varol’s strategies for unlocking your creativity and finding greater creative fulfillment.

NLP: The Essential Guide to Neuro-Linguistic Programming

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What happens in your mind when you think about something? What if you could harness your thoughts to create positive changes in your life? Neuro-Linguistic Programming (NLP) explores the fascinating connection between your thoughts, feelings, and behaviors. Through understanding how your brain processes information and creates sensory experiences, you can learn to consciously shape your mental patterns for better outcomes. Keep reading for an overview of NLP: The Essential Guide to Neuro-Linguistic Programming by Tom Hoobyar, Tom Dotz, and Susan Sanders.

When Is a Startup No Longer a Startup? 3 Signs You’ve Arrived

When is a startup no longer a startup? A professional team in an open office celebrates with champagne

When is a startup no longer a startup? What must a new business do to transition into a mature company? The journey from startup to established company entails specific changes in market approach and organizational structure. Steve Blank’s framework in The Four Steps to the Epiphany outlines three essential transitions that signal when a startup is ready to graduate into a larger enterprise. Read on to discover how to successfully navigate this crucial and exciting transformation.

How to Handle Success With Grace & Good Sense (Scott Belsky)

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What does it take to maintain humility when your startup succeeds? How can you avoid self-sabotage right before crossing the finish line? Knowing how to handle success is just as crucial as knowing how to build a business. Scott Belsky’s The Messy Middle provides insights on maintaining poise and good judgment when your venture approaches its final stages. Keep reading to discover practical strategies for managing success, staying humble, and preparing for your next chapter.