What makes top salespeople consistently outperform their peers? Why do so many sales professionals fail to reach their full potential? In Fanatical Prospecting, Jeb Blount reveals the importance of prospecting in sales as the fundamental driver of success. Despite the rise of social media and modern sales techniques, proactive prospecting remains the key difference between thriving and struggling in sales. Keep reading to discover why prospecting is non-negotiable for sales professionals who want to build and maintain a healthy pipeline of potential customers.
The Importance of Prospecting in Sales: Avoid an Empty Pipeline
