Elizabeth Shaw, Author at Shortform Books

Marketing Strategy vs. Tactics: What Is the Difference?

What is the difference between a marketing strategy vs. tactics? Why do you need to understand your marketing strategy before thinking about tactics? Your marketing strategy is a high-level plan to achieve your marketing goals. Marketing tactics are the activities and methods used to put it into practice. The key difference between your marketing strategy vs. tactics is where you use them in your marketing process. Find out the difference between marketing strategy vs. tactics below.

One-Page Marketing Template for Small Businesses

Are you looking for Allan Dib’s one-page marketing template? Why is having a marketing plan crucial for the success of your business? The purpose of a business is to make money and grow—and for a small business, the surest way to make money is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. However, many small businesses fail to market effectively, which is where Allan Dib’s one-page marketing template can help. Keep reading for Dib’s one-page marketing template from The 1-Page Marketing Plan.

Allan Dib: How to Get Customer Referrals

How can you get more customer referrals? What can you do to encourage people to recommend your brand? Focusing on existing customers should be a key part of your marketing strategy. This involves getting your customers excited about your brand and encouraging customer referrals. Here are some easy ways you can encourage customer referrals.

The 7 Signs You Are Dating a “Nice Guy”

What is dating a “nice guy” like? Are self-proclaimed “nice guys” actually as nice as they say they are? According to Dr. Robert Glover, author of No More Mr. Nice Guy, many men who claim they are “Nice Guys” are actually far from nice. Glover’s conception of a Nice Guy doesn’t refer to someone who is kind and genuine, but someone who is insecure, people-pleasing, manipulative, and repressed. Keep reading to find out if you’re dating a nice guy.

No More Mr. Nice Guy: Chapter Analysis

Are you looking for an analysis of the chapters from No More Mr. Nice Guy by Robert Glover? What can you learn from this book? Dr. Robert Glover’s self-help book involves his step-by-step method that claims to increase confidence and reduce insecurity in men. Each chapter of No More Mr. Nice Guy contains Dr. Robert Glover’s advice for improving your life in many different areas, including your relationships, career, and mental health. Here’s an analysis of all the No More Mr. Nice Guy chapters to help you better understand the book.

Why Male Friendships Are So Important for Men

Why are male friendships so important? Why do men sometimes struggle to form friendships? What are some great tips that can help? Everyone needs friends—in fact, research has shown that friendships (or a lack of them) affect our physical and mental well-being. For men, building friendships can be difficult, which can lead to loneliness, mental health problems, and an unfair dependence on romantic partners. Keep reading for the ultimate guide to male friendships, including why they’re important, why men struggle to form them, and some tips for men who are struggling.

Practicing Non-Attachment: What You Need to Know

Do you want to learn about practicing non-attachment? How can it improve your confidence and mental health? For centuries, Buddhist teachings have explored the idea of non-attachment, which involves severing unhealthy attachments to people, possessions, or states of mind. Practicing non-attachment has been shown to have benefits like improving your happiness and reducing stress. Find out more about practicing non-attachment below.

How to End a Toxic Relationship in 5 Steps

Do you want to know how to end a toxic relationship? What empowering steps do you need to take to prepare yourself? Deciding that it’s time to end a toxic relationship is hard in itself—but how can you follow through with it? The key is to prepare and empower yourself beforehand by finding a network of supportive people and reminding yourself why the relationship isn’t working. Here’s how to end a toxic relationship in five steps.

Codependent Caretaking: Signs to Look Out For

What is a codependent caretaker? How can you tell if you are one? Sometimes, actions that seem generous and kind can actually be insidious. Genuinely caring for someone is not the same thing as caretaking, which is defined as giving care to others with your own needs in mind. From there, it’s a slippery slope towards codependent caretaking. Learn more about codependent caretaking and why it happens below.

The 6 Qualities an Ideal Man Must Have

What does the ideal man look like? What qualities does he possess? Dr. Robert Glover and David Deida have both written books about what makes a fully realized, successful, and attractive man. Although their opinions differ in some ways, they both agree on six important qualities the ideal man must have. Here’s a look at their theories about the ideal man.