Elizabeth Shaw, Author at Shortform Books

Word-of-Mouth Marketing Strategy Explained

What is a word-of-mouth marketing strategy? How can word-of-mouth marketing help you create a contagious product? A word-of-mouth marketing strategy focuses on making a product or idea socially transmissible. If people talk about your product, more people will inevitably buy it. Understanding the importance of a word-of-mouth marketing strategy will help you to create a product that is popular and successful. Discover the powerful impact of a word-of-mouth marketing strategy below.

Contagious: Jonah Berger’s Best Marketing Tactics

What powerful marketing tactics can you find in Contagious by Jonah Berger? Why is it that some new products and ideas gain widespread popularity while others fail to “catch on”? In Contagious, Jonah Berger argues that the driving force behind products and ideas catching on—or, in his words, becoming “contagious”—is word of mouth. Things catch on when lots of people talk about them, and Berger’s best marketing tactics will help you find out how to make that happen. Keep reading for the best marketing tactics from Contagious by Jonah Berger.

Social Currency: The Key to Successful Marketing

What is social currency? How can this concept be applied to your marketing strategy? Social currency refers to the influence or value you bring to the people around you. If talking about a product or service improves people’s social currency, it will dramatically improve engagement, word of mouth, and sales. This is because people will want to talk about and share your product if it will make them seem more interesting to others. Keep reading to find out more about social currency and how you can use it in your marketing strategy.

The Traits of a True Artist: Do You Have What It Takes?

What are the personality traits of a true artist? How can changing your attitude help you achieve creative success? If you want to be a true artist, there are certain personality traits you’ll need to have, including patience, resiliance, and confidence. Understanding the typical traits of a true artist can help you develop positive qualities that will help you succeed. Keep reading to find out the traits of a true artist.

What Is the Muse? The Source of Creative Inspiration

What is the muse? How can understanding the creative muse help you with your artistic projects? The muse is traditionally seen as a mythical force that inspires artists creatively. Almost every ancient culture, from Greeks to Native Americans, has an identified embodiment of this force of nature. Understanding and harnessing the power of the muse will help with creative inspiration and output. So, what is the muse? Find out below.

How to Be an Artist: 4 Steps to Creative Success

Do you want to know how to be an artist? How can you let go of self-doubt to achieve your creative ambitions? In The War of Art, Steven Pressfield writes about the common obstacles artists face when trying to achieve their creative dreams. Self-doubt and fear often get in the way, but it’s important to overcome these hurdles and focus on your true calling. If you want to know how to be an artist, you need to know what is holding you back. Keep reading to find out how to be an artist.

Steven Pressfield: Resistance Is the Enemy of Creativity

What is Steven Pressfield’s idea of resistance? How does resistance hold back creative people from achieving their ambitions? According to Steven Pressfield, resistance is the reason many people don’t achieve their dreams. Resistance is anything that stops you from taking creative action, including inner fears, procrastination, and self-doubt. In The War of Art, Pressfield explores the idea of resistance and tells you how to overcome it. Find out more about Steven Pressfield’s resistance concept below.

The War of Art Quotes by Steven Pressfield

Are you looking for quotes from The War of Art? What are some of the best passages of the book that are worth knowing? In The War of Art, Steven Pressfield writes about the common obstacles faced by creative people. Whether you’re an artist, writer, or entrepreneur, this book will help you get on track with your creative ambitions. Understanding the key passages from the book will help you grasp the main concepts of the book and apply the lessons to your own life. Keep reading for the best quotes from The War of Art, with explanations.

The 5 Best Tony Robbins NLP Techniques

What are the best Tony Robbins NLP techniques? How can you use these techniques to change your mindset and life for the better? Neuro-Linguistic Programming (NLP) is when you change your thoughts and behavior to improve your life. According to Tony Robbins, NLP techniques can be used to change your mindset, your response to difficult situations, and how you view yourself. Read on to find the five best Tony Robbins NLP techniques.

How to Make the World Better: Tony Robbins Answers

Do you want to find out how to make the world better? What do you need to do before you try to change the world? Tony Robbins says that if you want to know how to make the world better, you have to start with yourself. In Awaken the Giant Within, he outlines a plan for improving your life, from your romantic relationships, to your mindset and financial life. Once you’re in control of your own life, you’re in a position to help others. Find out more about how to make the world better below.