The World's Best Book Summaries
What are marketing testimonials and why do you need them? How can testimonials strengthen your company? Marketing testimonials are collections of customer experiences that endorse the brand or product. Typically, they’re a good way to get more customers and increase awareness. Read more about marketing testimonials and how they can help your company.
What is the Hurt 100? What was David Goggins’ Hurt 100 experience like? According to David Goggins, the Hurt 100 was another chance to prove himself. He wanted to complete a 100 mile race no matter what. Read more about David Goggins, The Hurt 100, and how he persevered.
What was David Goggins’ childhood like? What kinds of obstacles did Goggins have to overcome? David Goggins’ childhood was difficult—he dealt with an abusive father, who made him work constantly at the family business, Skateland. When his mother left his father, the family dealt with poverty, trauma, and chronic stress. Read more about David Goggins’ childhood.
What is fear marketing? Does it work? Fear marketing is a style of marketing that plays upon negative emotions like fear. This type of marketing appeals to humans’ need to reduce vulnerability. Read more more about fear marketing.
Do you want to know how to build a storybrand? Is there a storybrand process a to follow, and how do you implement it? Learning how to build a storybrand means that you can establish your brand based on the story you tell. Your storybrand conveys what your brand is about and connects with customers on a deeper level. Keep reading to find out how to build a storybrand and all about the storybrand process.
What were David Goggins’ health issues? How did they impact his training and ambitions? David Goggins’ health issues often came during times when he was trying to push his body to the limit. As he got older, David Goggins had to readjust his outlook on health and training. Read more about David Goggins’ health issues below.
Who was David Goggins’ father? How did his father affect David’s outlook and choices? David Goggins’ father was abusive and forced David to work long hours at the family business. Due to his father’s treatment, David was stressed, sleep-deprived, and struggled in school. Read more about David Goggins’ father and Goggins’ early life.
Do you want to know how to get referrals? Why are referrals good for your company? Knowing how to get referrals can help your company grow. People trust recommendations from other customers, so getting referrals is an important part of brand trust and recognition. Keep reading to find out how to get referrals.
Do you need a storybrand worksheet? Are there storybrand exericses that can help you write your brandscript? This storybrand worksheet includes exercises about starting your script, determining what the customer wants, and implementing your storybrand. They can help you figure out the best ideas for your brandscript and how you’ll use them across your company. Check out the storybrand worksheet below.
Why was the Badwater 135 so important to David Goggins? Did he ever run the race? The Badwater 135 to David Goggins was the ultimate challenge. A 100-mile race would be an incredible test for his training, and he was determined to complete it. Read more about the Badwater 135, David Goggins, and how he trained for the race.