The World's Best Book Summaries
What is Apple’s marketing strategy? Why is it so massively effective? Simon Sinek, entrepreneur and author of Start with Why, believes it’s all about Golden Circle marketing. We’ll cover Apple’s marketing strategy and how they focus on their purpose to sell their products. Learn from Apple’s marketing strategy on how to start with why.
Simon Sinek has written extensively on Apple. Why? What is the key to Apple’s massive success? What are the views of Simon Sinek on Apple? According to Simon Sinek, Apple’s success is based on its clear understanding of its own purpose. We’ll cover Simon Sinek’s insight into Apple’s success, and why Sinek uses Apple in so many of his examples in his book Start with Why.
If you’re looking for books that will help you lead a smarter, healthier, more successful life, you couldn’t do better than taking a cue from the bookshelf of Bill Gates. Bill Gates is a famously avid reader, reading about 50 books a year and publishing two blog posts a year dedicated to the ones he thinks everyone should read. The eclectic list ranges from novels and memoirs to tomes on science, education, international development, and history. Check out some of his favorite books here. Don’t have as much time as Bill Gates to read? That’s where Shortform comes in. With
Want to be more successful, in life and work? Want to better understand yourself and others, make better decisions, and form successful habits? The most life-changing lessons about how to be a better thinker come from the field of psychology, and some of the most innovative researchers have written books that are both profound and practical. Here’s our carefully researched list of the top 10 psychology books of all time. To compose this list, we used quantitative criteria such as: High-quality recommendations from successful leaders like Charlie Munger, Arianna Huffington, Bill Gates, and Barack Obama Number of weeks on bestseller
What is “Golden Circle” marketing? Is it more effective than other marketing strategies? Golden Circle marketing is a marketing strategy promoted by Simon Sinek in his book Start with Why. Golden Circle marketing depends on your WHY, your central belief. It’s the concept that motivates you to get out of bed in the morning. In terms of an organization, it’s the reason you’re in business. We’ll cover examples of Golden Circle marketing and look at how to use Golden Circle Marketing to maintain a successful business.
How can you use The Law of Diffusion to create tipping points and mass market success? The key is making sure you’re marketing to the right population. This is diffusion marketing. Diffusion marketing is the strategy of targeting innovators and early adopters, knowing that the rest of the population, the majority, will follow their lead. The approach is based on the Diffusion of Innovation model, which charts how new ideas spread through a population. We’ll cover the Law of Diffusion and look at a diffusion marketing case study. Learn how diffusion marketing can transform your business and why you shouldn’t cater
How do consumers make purchasing decisions? As a buyer, are you aware of your decision-making process when you decide to buy something? As a seller, how can you exploit the psychology of how consumers make buying decisions? We’ll cover how consumers make buying decisions and why, in order to sell your product, you need to connect with buyers at the gut level. Learn why buying decisions aren’t always rational.
What is the diffusion of innovation theory? Why is it a critical piece of a good marketing strategy? The diffusion innovation theory is a theory that explains how innovations–whether they are products, services, or ideas–spread through a population. Also known as the law of diffusion of innovation, or the diffusion of innovation model, the theory looks at how different tiers of people–innovators, early adopters, early majority, late majority, and laggards–affect the marketing process. We’ll cover how the diffusion of innovation theory works, and what it means for your business.
Are facial expressions universal? It seems clear that some facial expressions, like those expressing sadness or happiness, are universal–but are they? We’ll cover the research on whether facial expressions are universal. Along the way, we’ll look at some of the dangers of making assumptions about people based on their facial cues and body language.
How do you spread your marketing message? How do you make sure your marketing communication is striking a chord with your target audience? According to entrepreneur and author Simon Sinek, an effective marketing message starts with WHY. We’ll cover why you should start with why in your marketing, and how to do it effectively.