What is Jim Collins’s “flywheel effect”? Why is the flywheel analogy so important to understand in business? The “flywheel effect” is an analogy between a business and a flywheel. A heavy flywheel takes an enormous amount of energy to get going—but once it’s spinning, it only takes a small amount of energy to keep it turning or to increase its speed. Good-to-great companies achieve their key strengths steadily and doggedly; they stay patient in the confidence that, with the right cogs in place, the breakthrough will come. Jim Collins’s flywheel effect came from the desire to head off the notion
Flywheel Effect in Business: Unstoppable Momentum (Jim Collins)
