12 Rules for Life List: Jordan Peterson, Explained

12 Rules for Life List: Jordan Peterson, Explained

12 Rules for Life is one of the bestselling books in recent times. Famous author Jordan Peterson lays out 12 simple rules on how to conduct your life. The key point: individual responsibility. Take responsibility for your own life. Don’t worry about other problems – fix your own first. If everyone did this, many society-level problems would be solved. Learn the key points of the 12 Rules for Life rule list, and get a summary of each of the 12 Rules below.

Bill Bowerman: Nike’s Mad Scientist & Knight’s Partner

Bill Bowerman: Nike’s Mad Scientist & Knight’s Partner

One of Phil Knight’s key partners at Nike was Bill Bowerman, a star Olympic track coach and Phil’s former running coach from college. Bowerman was the mad scientist of the group, experimenting with new shoe designs and rubber formulations to produce a better running shoe. In one landmark experiment, he squeezed rubber in his wife’s waffle iron, producing the waffle sole. Learn more about Phil Knight and Bill Bowerman’s partnership here, with an excerpted summary of Phil Knight’s autobiography, Shoe Dog.

Rule 12: Pet a Cat When You Encounter One

Rule 12: Pet a Cat When You Encounter One

In 12 Rules for Life, Rule #12 is “Pet A Cat When You Encounter One On The Street.” What does Jordan Peterson even mean here? Like most of Jordan Peterson’s 12 rules, this is more of a metaphor for how to live life. In summary, life is tough. It hurts at times. This pain gives life meaning. Take time to enjoy the little pleasures in life. Pet a cat when you see one on the street. We’ll cover Rule 12 in Jordan Peterson’s 12 Rules for Life in much more detail.

Nike’s Waffle Shoes: The Surprising History

Nike’s Waffle Shoes: The Surprising History

At Nike, one of Phil’s key partners was Bill Bowerman, a star Olympic track coach and Phil’s former running coach from college. Bowerman was the mad scientist of the group, experimenting with new shoe designs and rubber formulations to produce a better running shoe. In one landmark experiment, he squeezed rubber in his wife’s waffle iron, producing the waffle sole. Learn about the history of Nike’s waffle shoes here.

Jeff Johnson and Nike: A Key Early Employee

Jeff Johnson and Nike: A Key Early Employee

In 1965, Nike founder Phil Knight hires his first full-time employee, a fellow Stanford runner named Jeff Johnson who will sell shoes in Los Angeles. Jeff Johnson has a messianic view on running—believing running done right is akin to enlightenment—and Phil hasn’t met anyone with his passion for running. This is the story of Jeff Johnson and Nike, from Phil Knight’s book Shoe Dog.